Work

Vegan luxury for non-vegan consumers: Impacts on brand trust and attitude towards the firm

Year: 2023

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2023.103669

Authors: Camila Lee Park, Mauro Fracarolli Nunes

Institution: EDC Paris Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4389636598

FWCI: 4.021

Cites: 46

Cited by: 22

Related to: 10