Work

Going green and staying loyal: how different are generation Z travellers towards green brand loyalty of hotels

Year: 2023

Type: article

Study design: Observational Study

Source: Tourism Review

DOI: 10.1108/tr-07-2023-0506

Authors: A.K. Fazeen Rasheed, Janarthanan Balakrishnan

Institution: National Institute of Technology Tiruchirappalli

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389740217

FWCI: 6.082

Cites: 36

Cited by: 23

Related to: 10