Work

Consumers expectations toward luxury brands websites: a qualitative analysis through the lens of personal and interpersonal motivations

Year: 2023

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-03-2023-0032

Authors: Nathalie Veg-Sala, Angy Geerts

Institutions: Université Paris Nanterre, University of Mons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389893349

FWCI: 0.938

Cites: 52

Cited by: 6

Related to: 10