Work

Phygital marketing through the lens of neuroscience and phenomenology: an interpretivist account

Year: 2023

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-07-2023-0098

Authors: Matt Johnson, Rob Barlow

Institution: Hult International Business School

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389915017

FWCI: 5.024

Cites: 86

Cited by: 19

Related to: 10