Work

Data-Driven Customer Segmentation Using Clustering Methods for Business Success

Year: 2023

Type: conference-paper

Source: IEEE Global Conference for Advancement in Technology (GCAT)

DOI: 10.1109/gcat59970.2023.10353367

Authors: Suchita Sharma, Nishith Desai

Institution: Shutterfly (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389933903

FWCI: 9.824

Cites: 24

Cited by: 11

Related to: 10