Consumption-related social media peer communication and online shopping intention among Gen Z consumers: A moderated-serial mediation model
Year: 2023
Type: article
Study design: Observational Study
Source: Computers in Human Behavior
Authors: Thanh-Minh Ha Le, Bui My Ngoc
Institution: University of Economics Ho Chi Minh City
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4389940337