Work

Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements

Year: 2023

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21958

Authors: Siyun Chen, Veronika Ponomarenko, Tingwen Xiao, Linxiang Lv, Guanrong Liu

Institutions: Jinan University, University of South Florida, Northeastern University, The University of Queensland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4390052795

FWCI: 6.594

Cites: 76

Cited by: 25

Related to: 10