Factors influencing TikTok-based user purchase intention: comparison between potential customers and repeat customers
Year: 2023
Type: article
Study design: Observational Study
Source: Internet Research
Authors: Hongying Zhao, Christian Wagner
Institutions: Dalian University of Technology, City University of Hong Kong
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4390122127