Work

Human vs. AI: The battle for authenticity in fashion design and consumer response

Year: 2023

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2023.103690

Authors: Garim Lee, Hye-Young Kim

Institutions: Indiana University Bloomington, University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Minnesota

OpenAlex ID: W4390123175

FWCI: 40.09

Cites: 65

Cited by: 152

Related to: 10