Cultural Fusion Unleashed: Analyzing Xiaomi’s Multifaceted Brand Communication Strategy across Global, Chinese, and Egyptian Social Media Channels
Year: 2024
Type: article
Source: Journal of Global Marketing
Authors: Ahmed A. M. Hassan, Jia Wang
Institution: Hunan Normal University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4390538962