Work

Redefining green consumerism: a diminutive approach to market segmentation for sustainability

Year: 2024

Type: article

Study design: Observational Study

Source: Environmental Science and Pollution Research

DOI: 10.1007/s11356-023-31717-9

Authors: Shalini Reddy Naini, Ravinder Reddy Mekapothula, Ruchi Jain, Sridhar Manohar

Institutions: National Institute of Technology Warangal, Amity University, Chitkara University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4390617620

FWCI: 6.003

Cites: 79

Cited by: 13

Related to: 10