Work

How social media promotes impulsive buying: examining the role of customer inspiration

Year: 2024

Type: article

Study design: Observational Study

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-05-2023-0343

Authors: Pianpian Yang, Hong Sheng, Congcong Yang, Yuanyue Feng

Institutions: Shenzhen University, Yangzhou University, Dongguan University of Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4390664303

FWCI: 19.78

Cites: 77

Cited by: 44

Related to: 10