Work

Brand portfolio extension of international hotel chains: a perspective on consumer confusion and consumer decision-making process

Year: 2024

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-02-2023-0245

Author: Jinkyung Jenny Kim

Institution: Youngsan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4390664862

FWCI: 6.927

Cites: 46

Cited by: 15

Related to: 10