Work

Should B2B start-ups invest in marketing?

Year: 2024

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2024.01.003

Authors: Ofer Mintz, Gary L. Lilien

Institutions: University of Technology Sydney, Tel Aviv University, Pennsylvania State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4390848231

FWCI: 4.156

Cites: 88

Cited by: 9

Related to: 10