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Exploring Machine Learning's Potential in Predicting Consumer Behavior for Captivating Marketing

Year: 2023

Type: conference-paper

Source: International Conference On Smart Technologies For Smart Nation (SmartTechCon)

DOI: 10.1109/smarttechcon57526.2023.10391558

Authors: Parihar Suresh Dahake, Rahul Vijay Mohare, Nidhi Somani

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4391021279

FWCI: 25.9

Cites: 16

Cited by: 29

Related to: 10