Work

Brand hate: a systematic literature review and future perspectives

Year: 2024

Type: review

Study design: Systematic Review

Source: Management Review Quarterly

DOI: 10.1007/s11301-023-00402-z

Authors: Fakhra Malik Mushtaq, Ezlika M. Ghazali, Zalfa Laili Hamzah

Institution: University of Malaya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4391105897

FWCI: 3.539

Cites: 118

Cited by: 34

Related to: 10