Work

Enhancing Brand Loyalty: A Relationship Marketing Perspective within the Context of Contractual Services

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2024.2306019

Authors: Sofia Chatzi, Eirini Peitzika, Georgia Konsolaki

Institution: Hellenic Open University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4391130871

FWCI: 4.455

Cites: 118

Cited by: 18

Related to: 10