Work

The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2023-0776

Authors: Yi Zhang, Tianqi Zhang, Hang Zhou, Jian Qin

Institution: Shanghai Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4391502773

FWCI: 2.164

Cites: 38

Cited by: 9

Related to: 10