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Sustainable Emotional Design Based on Industry 4.0 for Industrial Nougat Packaging

Year: 2024

Type: article

Abstract: Nowadays, digitalisation is present in all links of the product life cycle and within product design. Packaging is a critical element that affects the customer’s purchase intention. Therefore, packaging is one of the elements for which it is positive to include techniques and methods based on Industry 4.0 to obtain results from users and bring them closer to the process. The relationship between packaging and the expected quality and emotions of users is a topic that is addressed in the social axis of sustainability and involves an effort to strengthen the relationship with the user. This article studies the expected quality of nougat in terms of packaging shape and colour using ANOVA analysis. For this purpose, a survey was carried out among 122 participants in Spain and Mexico. The main conclusion is that packaging with a combination of three shapes (rectangle, square and triangle) and colours (yellow, orange and red) enhances consumers’ emotions of Admiration, Satisfaction, Pleasant Surprise, Attraction, Fascination and Joy.

Source: Sustainability

DOI: 10.3390/su16041378

Authors: Vicente Casales-Garcia, Ana De las Heras, Amalia Luque, Luis Gonzalez-Abril

Institution: Universidad de Sevilla

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: gold

Estimated APC paid: $2,728