Work

Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study

Year: 2024

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2024.114540

Authors: Ali Raza, Manahil Wasim, Muhammad Ishtiaq Ishaq

Institutions: Excelia Business School, Quaid-i-Azam University, Lebanese American University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4391669310

FWCI: 16.1

Cites: 131

Cited by: 35

Related to: 10