Work

Marketing Mix Factors that Influence the Brand Loyalty of Zebra Craft Beer

Year: 2024

Type: book-chapter

Source: Advances in economics, business and management research/Advances in Economics, Business and Management Research

DOI: 10.2991/978-94-6463-368-9_63

Authors: Mengyun Luo, Nusanee Meekaewkunchorn, Chaiyawit Muangmee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4391789131

FWCI: 3.035

Cites:

Cited by: 2

Related to: 10