Work

Towards customer-centric sustainability: how mindful advertising influences mindful consumption behaviour

Year: 2024

Type: article

Source: Journal of Indian Business Research

DOI: 10.1108/jibr-06-2023-0207

Authors: Amir Shikalgar, Preetha Menon, Vaishali C. Mahajan

Institutions: Symbiosis International University, Flame University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4392000457

FWCI: 6.912

Cites: 40

Cited by: 15

Related to: 10