Work

Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/s41262-024-00353-0

Authors: Mobin Fatma, Imran Khan

Institutions: Prince Sultan University, Institute of Management Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392004404

FWCI: 12.93

Cites: 88

Cited by: 28

Related to: 10