Work

Examining the influence of functional value, social value and emotional value on purchase intention for tires in Japan

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Asia Business Studies

DOI: 10.1108/jabs-01-2023-0007

Authors: Jia Wells, Caroline S.L. Tan

Institution: University of Tsukuba

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392179828

FWCI: 6.003

Cites: 46

Cited by: 13

Related to: 10