Work

Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.103771

Authors: Heming Gong, Xuemei Bian, Chundong Zheng

Institutions: Tianjin University, Northumbria University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W4392337522

FWCI: 10.16

Cites: 80

Cited by: 22

Related to: 10