Work

The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea

Year: 2024

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2024.2303583

Authors: Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden

Institutions: Texas A&M University – Central Texas, University of Hawaiʻi at Mānoa

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4392366288

FWCI: 4.13

Cites: 59

Cited by: 9

Related to: 10