Work

Enhancing Consumer Behavior and Experience Through AI-Driven Insights Optimization

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-1918-5.ch001

Authors: N. Naveeenkumar, Sreekanth Rallapalli, K. Sasikala, P. Vidhya Priya, Jakeer Husain, Sampath Boopathi

Institution: Nitte Meenakshi Institute of Technology

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392368823

FWCI: 48.44

Cites: 52

Cited by: 66

Related to: 10