Work

Social media marketing and hospital brand equity: An empirical investigation

Year: 2024

Type: article

Study design: Observational Study

Source: Information Development

DOI: 10.1177/02666669241236199

Author: Abrar Al-Hasan

Institution: Kuwait University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4392469924

FWCI: 7.295

Cites: 118

Cited by: 10

Related to: 10