Work

A Meta-Analysis of the Antecedents and Consequences of Advertising Value

Year: 2024

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Advertising

DOI: 10.1080/00913367.2024.2309923

Authors: Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li

Institutions: Xiamen University, Jimei University, Ghent University, Tianjin University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392474044

FWCI: 3.019

Cites: 75

Cited by: 29

Related to: 10