Work

Can salespersons help firms overcome brand image crisis? Role of facial appearance

Year: 2024

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2024.114612

Authors: Arpita Agnihotri, Saurabh Bhattacharya, Demetris Vrontis

Institutions: Newcastle University, University of Nicosia, S P Jain School of Global Management, Lebanese American University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392528381

FWCI: 8.295

Cites: 95

Cited by: 19

Related to: 10