Work

Strategic Analysis of Green Marketing and Brand Image Towards Purchase Decision Consumer Coffee Shop During Pandemic Covid-19

Year: 2023

Type: conference-paper

Study design: Observational Study

Source: International Conference on Cyber and IT Service Management (CITSM)

DOI: 10.1109/citsm60085.2023.10455432

Authors: Muhamad Aras, Alfi Rahman

Institution: Binus University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4392544276

FWCI: 2.864

Cites: 33

Cited by: 6

Related to: 10