Work

Research on strategies for improving green product consumption sentiment from the perspective of big data

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.103802

Authors: Liping Wang, Longjun Chen, Chuang Li

Institution: Jimei University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

Funders: Fujian Provincial Department of Science and Technology, National Planning Office of Philosophy and Social Science

OpenAlex ID: W4392797757

FWCI: 43.87

Cites: 85

Cited by: 95

Related to: 10