Work

Young consumers’ responsibility for sustainable consumption and the preference of local brands

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2024.2312471

Authors: Berta Canal-Simón, Alex Rialp-Criado, Josep Rialp-Criado

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392810047

FWCI: 4.618

Cites: 130

Cited by: 10

Related to: 10