Work

Consumer xenocentrism when domestic products are better

Year: 2024

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-01-2023-0007

Authors: Amonrat Thoumrungroje, Adamantios Diamantopoulos, Nathalie Caroline Scherer

Institutions: Mahidol University, University of Vienna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392879549

FWCI: 7.362

Cites: 59

Cited by: 16

Related to: 10