Work

Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-11-2022-4214

Authors: Anni Rahimah, Ben-Roy Do, Angelina Nhat Hanh Le, Julian Ming Sung Cheng

Institutions: University of Brawijaya, Fu Jen Catholic University, University of Economics Ho Chi Minh City, National Central University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392913353

FWCI: 10.16

Cites: 109

Cited by: 22

Related to: 10