Work

Unveiling Customer Segmentation Patterns in Credit Card Data using K-Means Clustering: A Machine Learning Approach

Year: 2023

Type: conference-paper

Source: International Conference on Modeling, Simulation & Intelligent Computing (MoSICom)

DOI: 10.1109/mosicom59118.2023.10458783

Authors: Sakshi Priyadarshni, Rakshan Fathima, Siddhaling Urolagin, Anupkumar M. Bongale, Deepak Sudhakar Dharrao

Institutions: Birla Institute of Technology and Science, Pilani - Dubai Campus, Birla Institute of Technology and Science, Pilani, Symbiosis International University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392945482

FWCI: 2.864

Cites: 10

Cited by: 6

Related to: 10