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Year:
2003
Type:
book
Source:
Greenwood Publishing Group Inc. eBooks
DOI:
10.5040/9798216012726
Author:
D. Kirk Davidson
Language:
English
Topic:
Marketing and Advertising Strategies
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
SDG:
Peace, justice, and strong institutions
Open Access status:
closed
OpenAlex ID:
W4392995028
FWCI:
2.141
Cites:
Cited by:
36
Related to:
10