Work

Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.103819

Authors: Muhammad Amin, Imran Khan, Amjad Shamim, Ding Hooi Ting, Amin Jan, Amir Zaib Abbasi

Institutions: Universiti Teknologi Petronas, Institute of Management Technology, Wenzhou-Kean University, King Fahd University of Petroleum and Minerals

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4393181978

FWCI: 9.236

Cites: 97

Cited by: 20

Related to: 10