Work

Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing

Year: 2024

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2024.2335567

Authors: Suying Huang, Yushi Jiang

Institution: Southwest Jiaotong University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G4760800385

OpenAlex ID: W4393316010

FWCI: 4.156

Cites: 78

Cited by: 9

Related to: 10