Work

Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Foodservice Business Research

DOI: 10.1080/15378020.2024.2336184

Authors: Ahmed Adnan Zaid, Shayma’a Bawaqni, Rani Shahwan, Firas Alnasr

Institutions: Palestine Technical University - Kadoorie, An-Najah National University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4393355396

FWCI: 14.78

Cites: 77

Cited by: 32

Related to: 10