Work

Mascot and Brand Sustainability in Pandemic Era: Systematic Literature Review

Year: 2024

Type: conference-paper

Study design: Systematic Review

Source: Advances in Science, Technology & Innovation/Advances in science, technology & innovation

DOI: 10.1007/978-3-031-48453-7_5

Author: Hedi Amelia Bella Cintya

Institution: University of Surabaya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4393866847

FWCI: 3.03

Cites: 21

Cited by: 6

Related to: 10