Work

The impact of live background visual complexity on consumer purchase intention: an eye-tracking study

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2023-1031

Authors: Xiaoli Tang, Xiaolin Li, Zefeng Hao

Institution: Yanshan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4393940385

FWCI: 8.312

Cites: 48

Cited by: 18

Related to: 10