Work

What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2023-0319

Authors: Nitin Soni, Sushant Kumar

Institutions: ICFAI Business School, ICFAI Foundation for Higher Education, Institute of Chartered Financial Analysts of India, Indian Institute of Management Lucknow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4393979956

FWCI: 12.44

Cites: 78

Cited by: 27

Related to: 10