Work

The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era

Year: 2024

Type: book-chapter

Source: Advances in social networking and online communities book series

DOI: 10.4018/979-8-3693-5868-9.ch007

Authors: Asik Rahaman Jamader, Santanu Dasgupta, Govind Baibhaw

Institution: Pailan College of Management and Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394005545

FWCI: 4.756

Cites: 33

Cited by: 6

Related to: 10