Activating Pro-environmental Behaviour at the Workplace Through Green Human Resource Management Practices: the Role of Perceived Innovation Characteristics
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study explores the influence of seven green human resource management (GHRM) practices and perceived innovation characteristics (PICs) on employees' pro-environmental behaviour (PEB) at the workplace. It bridges a gap in research that combines the Ability-Motivation-Opportunity (AMO) and Diffusion of Innovation (DOI) theories. Utilizing partial least squares structural equation modelling (PLS-SEM) and survey data of 366 employees from six Malaysian development financial institutions, the findings suggested that four out of seven GHRM practices have a positive direct effect on PEB. Additionally, PICs mediate the relationship between four GHRM practices and PEB, suggesting the importance of employee perceptions of GHRM practices in fostering workplace PEB.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
Funder: Universiti Teknologi MARA
OpenAlex ID: W4394013343
