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More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit?

Year: 2024

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-12-2023-1152

Authors: Kian Yeik Koay, Mei Kei Leong

Institutions: Sunway University, Taylor's University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394759975

FWCI: 5.511

Cites: 61

Cited by: 12

Related to: 10