Work

Exploring the holistic nature of a multi-level retail brand: a scoping review

Year: 2024

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2022-4280

Authors: Shaoyuan Chen, Pengji Wang, Jacob Wood

Institutions: James Cook University Singapore, Wenzhou University of Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394836498

FWCI: 1.238

Cites: 80

Cited by: 5

Related to: 10