Work

Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion

Year: 2024

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-031-35589-9_5

Author: Aster Mekonnen

Institution: University of Westminster

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394840792

FWCI: 24.58

Cites: 60

Cited by: 16

Related to: 10