Work

Does CSR Perception Matter to Brand Loyalty? The Mediating Roles of Brand Trust and Brand Image

Year: 2024

Type: article

Study design: Observational Study

Source: Vision The Journal of Business Perspective

DOI: 10.1177/09722629241237399

Authors: Kong Hui Min, Lin Woon Leong

Institution: Taylor's University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4394856282

FWCI: 4.592

Cites: 75

Cited by: 10

Related to: 10