Work

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-024-00309-y

Authors: Mariia Bordian, Irene Gil-Saura, Gloria Berenguer-Contri, María-Eugenia Ruiz-Molina, Antonio Marín-García

Institution: Universitat de València

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Generalitat Valenciana, Agencia Estatal de Investigación, Conselleria de Innovación, Universidades, Ciencia y Sociedad Digital, Generalitat Valenciana

Awards: G3480869486, G5004956891, G661330594, G7184682457

OpenAlex ID: W4394877708

FWCI: 4.618

Cites: 80

Cited by: 10

Related to: 10